Case Study
Centtrip is a London fintech providing treasury, foreign exchange and payment services to internationally mobile teams in music, film, marine and aviation.
Services
B2B Outreach & Sales Operations
Industry
Payments and treasury
Company Size
50+ Employees
Timeline
2 Months
October 2025
Centtrip
"Centtrip brought me in to acquire new clients. Silvercrest AI accelerated that effort far beyond what I could have sourced alone. Their support let me focus on real conversations and qualified opportunities."
Oliver Mascarenhas
Head of Sales
The challenge
Centtrip brought in a head of sales to win new clients. Finding and verifying prospects one by one competed with the conversations he had been hired to have. We took responsibility for building and running in a repeatable research pipeline, then trained the sales team to operate it. The goal was capacity and ownership for Centtrip, not dependence on another tool.
The approach
Prospect research, qualification and phone verification were assembled into one system that produces a verified list every month. Once it ran reliably we trained the sales team on it and stepped out. Centtrip owns the pipeline and operates it themselves.
From target market to a verified list
The pipeline turns a broad market into a short list of people worth calling, every month.
Target sectors, company profiles and decision-makers were agreed with the head of sales, with messaging written for each sector.
Prospects are researched, qualified against the agreed profile and phone-verified before anyone picks up the phone.
03
A verified list arrives every month, with context on each prospect and a call script for the first conversation.
Sales owns the conversation
The pipeline prepares who to call and why. Every conversation, and every decision on a prospect, stays with Centtrip's sales team.
At a glance
How research, verification and review become a usable monthly prospect list.
The details
What we built
An agreed profile of target sectors, company types and decision-makers
Research and qualification that builds prospect lists against that profile
Phone verification before a prospect reaches the sales desk
Messaging per sector and a script for the first call
Tracking of booked conversations so the team can see what works
Documentation and training so the sales team runs the pipeline itself
How the project ran
Weeks 1 to 2: target sectors, prospect profile and messaging
Weeks 3 to 5: research, qualification and verification pipeline, first lists
Weeks 6 to 7: run-in with live monthly volumes
Week 8: training and handover to the sales team
The Results
What changed for the team
More than 350 phone-verified prospects every month
Built, run in and handed over within two months
Sourcing moved off the sales lead's desk entirely
The sales team was trained on the system before we stepped out
Centtrip owns and operates the pipeline
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