Silvercrest Story: Outbound Automation Infrastructure for Centtrip
- Fabian Schlicht
- Jun 2
- 2 min read
Updated: Oct 6
Client: Centtrip – London-based FinTech in treasury, FX, and payment services
Focus: B2B lead generation, outreach automation, and pipeline visibility
Contact: Oliver Mascarena, Head of Sales, Centtrip London
Challenge
Centtrip’s Head of Sales had the team, product, and market positioning. But not the capacity to scale outbound outreach. Expanding into new verticals revealed bottlenecks:
Inconsistent lead flow
Low conversion from cold outreach
Lack of bandwidth for prospecting, qualifying, and nurturing
Limited visibility into outreach performance and reply quality
They needed a system to consistently generate qualified, high-value conversations without hiring SDRs or running ads.
Our Approach
1. Audit
We analyzed Centtrip’s current outreach process, CRM usage, and sales team workload. Using insights from past campaigns, we mapped a new infrastructure to support volume outreach and cross-vertical clarity.
2. Co-Design
Together with Centtrip’s leadership, we developed a transformation plan that included
precise ICP segmentation
personalized outreach per vertical
integration with performance tracking tools
human-like follow-up systems using AI triggers.
3. Technical Setup
We implemented a fully managed outbound infrastructure:
Dynamic lead sourcing using industry filters and validation
Custom-built messaging sequences enriched with buyer language
AI-driven reply handling with behavioral scoring
CRM visibility dashboards and lead tracking automation
4. Optimize & Adapt
Through weekly syncs, we aligned messaging, adjusted scoring logic, and expanded into new verticals, without adding sales headcount.
Results
Predictable outbound velocity without internal prospecting
Sales team only spent time on sales-ready, responsive leads
Expansion into new markets with full visibility and control
More booked meetings, fewer resources wasted
A revenue engine built to scale, with zero SDRs required
Testimonial
“Centtrip brought me in to acquire new clients. Schlicht & Partner accelerated that effort far beyond what I could have sourced alone. Their support let me focus on real conversations and qualified opportunities.” - Oliver Mascarena, Head of Sales Centtrip London
